A mobile game to promote the 2022 Women's Volleyball World Championship

Volley Runner

How do you reach new fans? In the Netherlands, even when it comes to world championships, it's a challenge to generate as much attention for other sports events as football. For the 2022 Women's Volleyball World Championship, we, along with the Dutch Volleyball Federation, the municipality of Rotterdam, the province of Gelderland, and Techonomy, came up with a creative solution: Volley Runner.

Volley Runner was a mobile game where players ran through various recognizable cities, collected volleyballs, and completed exciting challenges to achieve the highest score on the leaderboards. There were also multiple prizes to be won. The game served as an interactive and engaging way to promote the 2022 Women's Volleyball World Championship.

Before we dive in

Volley Runner in brief

Hulan has a passion for creating inspiring, engaging, and effective game and learning experiences. We combine serious games, gamification principles, advanced technologies, and other innovative approaches such as virtual and augmented reality to elevate learning and development to a higher level. In collaboration with Nevobo and utilizing the core points below, we were able to realize the Volley Runner.

Connecting Worldwide

Players from all over the world played Volley Runner, and of course, they wanted to play in the uniform of their own country. Volley Runner offered you the choice to outfit your avatar with the uniform of one of the 24 participating countries. This way, every team was represented, making fans from all over the world feel connected.

Local Recognition

Each level in Volley Runner represented one of the host cities. Hulan created all the levels and aimed to capture the recognizable elements of a city as accurately as possible. For example, players could spot the Euromast in the Rotterdam level. Recognizable elements not only increased the enjoyment but also served as unique city marketing.

Fan Engagement

Volley Runner was part of an extensive marketing campaign surrounding the 2022 Women's Volleyball World Championship. After its launch in the Markthal in Rotterdam, there were daily opportunities to win prizes. Players were introduced to the sport and the World Championship in a completely different way. Through this dynamic and interactive approach, thousands of people were introduced to the world championship.

Other example projects

Discover even more examples of stories where we combine our passion for learning, innovation, and technology. From interactive learning experiences to virtual simulations: these stories illustrate our ability to create engaging and effective learning experiences that foster intrinsic motivation, personalization, and lasting impact.

On an adventure with Hulan

At Hulan, we blend games and technology for amazing learning experiences. Our apps are super accessible, and through our dashboards, you gain clear insight into your progress. Whether you're honing skills in a virtual world or learning smartly with AI, we ensure you stay engaged. Discover how we elevate learning to the next level: playful, personalized, and always innovative.

Curious about what else is possible? We have many more projects we'd love to show you! Feel free to ask for more information or come for a friendly chat. We'll have the coffee — or something else delicious ;) — ready and discuss the story you want to convey!

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